Twelve timeless principles for building a business, from the founders of Beekman 1802.
A Cappella Books welcomes Brent Ridge and Josh Kilmer-Purcell to Dad’s Garage in celebration of their new book, “G.O.A.T. Wisdom: How to Build a Truly Great Business.” They will appear in conversation with James Beard Award-winning chef Steven Satterfield, co-owner of Miller Union and Madeira Park.
This event is free and open to the public. Copies of the book will be available for purchase at the venue. You may also pre-order the book below—if you can’t attend, choose pickup or shipping at checkout.
https://www.acappellabooks.com/pages/books/357536/brent-ridge-josh-kilmer-purcell/g-o-a-t-wisdom-how-to-build-a-truly-great-business-from-the-founders-of-beekman-1802
About the Book
Have you ever wanted to create a business that’s not only good but great? Have you ever felt as though you’re destined to do something bigger and more significant with your life? If so, you should know that you don’t need millions in funding, a marketing department, or influencer status.
If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world’s fastest-growing and most beloved brands: Beekman 1802.
Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State’s poorest counties with no funding, and in the middle of a punishing recession. They didn’t have much of a business plan. But they did have some timeless wisdom that Brent’s and Josh’s parents and grandparents had taught them—the “greatest of all time” principles for good living that can also be used as a foundation for any business.
In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.
Whether you’re launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, “G.O.A.T. Wisdom” will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can’t do without.
About the Authors
Josh Kilmer-Purcell and Dr. Brent Ridge are the cofounders of Beekman 1802.
Ridge began his career as a physician at Mount Sinai in New York City and later launched the health and wellness division of Martha Stewart Living Omnimedia. Kilmer-Purcell was previously an award-winning advertising executive and New York Times bestselling author of three books.
The pair founded Beekman 1802 in 2008 after purchasing the historic Beekman farm in Sharon Springs, New York, where they started researching the nutrients in goat milk and began making goat milk soaps and gourmet cheeses. Today the company has over a hundred employees and is recognized as one of the most successful lifestyle brands in America by Nasdaq, Inc. magazine, and the Wall Street Journal.
In 2019, they set the record for the largest beauty brand launch in the combined thirty-seven-year history of both HSN and QVC. Thousands of people visit their flagship store and tours each year in rural Sharon Springs.
As the stars of “The Fabulous Beekman Boys,” they were the first gay couple to have their own television series on a national network. They also competed and won “The Amazing Race” on CBS. They’ve published four bestselling cookbooks, a home decor book, and produced an award-winning quarterly magazine, “The Beekman 1802 Almanac.”
Out Magazine has included them on its Top 100 Influential LGBT List, and they received Farmer of the Year recognition from the US secretary of agriculture.
They sit on the board of the Farmers’ Museum in Otsego, New York, and were awarded honorary doctorates by the State University of New York for their contributions to both agriculture and business.
Kilmer-Purcell and Ridge continue to reside on their farm in Sharon Springs and in Orlando, Florida.
About the Conversation Partner
Steven Satterfield is the executive chef and co-owner of Miller Union and Madeira Park in Atlanta, Georgia. He serves on the board of Slow Food Atlanta, started the Atlanta local network of Chefs Collaborative, and is an active member of Georgia Organics and the Southern Foodways Alliance. Satterfield was also nominated for Food & Wine magazine’s “People’s Best New Chef,” following Miller Union’s placement on the “Best New Restaurants in America” lists from Bon Appétit and Esquire, as well as Atlanta magazine’s “Restaurant of the Year” in 2010. The James Beard Foundation first recognized Miller Union as a semifinalist for the national award of best new restaurant in 2010. Satterfield himself was named Best Chef: Southeast by the James Beard Foundation in 2017.
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